Modern cell phones can take high-quality video.
You can hire your cousin who has the latest I-Phone to create a video for you. You're here because you demand more.
Image quality is important but it's not the only factor in creating a "high-quality and high-value production."
There are other elements to consider that only an experienced professional will understand an implement. Visual story-telling will engage your audience. Dynamic camera movement will keep their interest. Intentional framing and visual design will induce emotions from your viewer.
Sound design is often overlooked but is 50% of the watching experience. In order to fulfill your needs we will implement the following procedures:
STEP ONE - THE CONVERSATION
Tell us your vision. Share your goals with us. We want to know what you're trying to accomplish.
Are you trying to sell a product or a service? Are you trying to promote an event? Perhaps you just want to memorialize a dance routine or hidden talent.
STEP TWO - THE CONTRACT
We will draft a formal, legal contract to protect all parties and set clear expectations. All projects, regardless of scope, size and type must have a written and signed contract before moving forward.
It will include (but is not limited to):
- Scope of the Project.
- Anticipated Timeline.
- Expectations of involved parties.
- Payment Schedule.
- Anticipated Revisions (see next).
STEP THREE - PRE-PRODUCTION AND PLANNING
The process of filming works best when there is a plan. Here are the things we consider:
- Where is the shooting location and are we allowed to shoot it? Does it require permits or special permissions?
- What will the subject say? Do they need a teleprompter or are they going to "wing it." Note: "Winging it" never works on camera.
- What are the lighting conditions? Do we need to supply our own lights?
- Will the filming location cause an echo or have a lot of ambient sound?
- What are the things that could go wrong and how do we prepare for it?
STEP FOUR - REVISING CONTRACT
Often times, during the planning phase, our clients discover the scope of the project is more demanding than initially anticipated.
A common surprise (because we're located in the DC area), is the cost of permits required to shoot in certain areas like Federal land.
We do our best to anticipate and avoid obstacles but we cannot control every aspect (including weather and family emergencies) and these things are usually discovered in the pre-production phase.
Sometimes our client's vision outgrows their budget and we want to find a happy medium that all parties can agree to before proceeding.
STEP FIVE - ACTUAL PRODUCTION
Ready, Set, Action.
STEP SIX - FILE MANAGEMENT
Copy and paste.
STEP SEVEN - POST PRODUCTION
STEP EIGHT - DRAFT REVIEW
Look at what we did.
STEP NINE - FINAL REVISIONS
STEP TEN - SUBMISSION
Submit to client and collect remaining funds.