Photography is my full-time job.
In this saturated environment there is everything from beginner to expert, hobbyist to professional, and there is no shortage of them.
A friend of mine cashed out a lot of his savings and bought over $6,000 worth of camera equipment and started offering photo sessions for $50 (compared to my price of $250). He was new to photography and generally inexperienced. When his clients received the out-of-focus photos they were upset and came to me saying that they should have gone to me first.
It's easy for me to compete with someone who is BAD & CHEAP. I can say, "you get what you pay for!" I cannot, however, compete with GOOD & CHEAP. My friend, Nicole, is an excellent photographer. As we are both dancers, we shared the same market of customers. Everyone was going to her for their headshots because she was charging only $20.00 at the time. She said it was "just a hobby" and because she had a full time job so she didn't care about the money. I asked her to raise her prices. When she found out how much I was able to charge she quickly changed her point of view. There was no way I could offer any shoot close to $20. It would make my business unsustainable. She could only do that because she had another source of income. If you want to turn a photography hobby into a profession you must treat it like a business and charge like a business. Even McDonald's will charge you extra if you ask for additional sauce for chicken nuggets. I've now made it my mission to educate other aspiring photographers on the Business of Photography as well as the Art of Photography. The information I provide here will be FREE because I believe it will serve the community better in the long run. Here are the easy steps: 1) Get good at photography. 2) Charge for it. Subscribe to my channel for more!